If you do not know what you want to achieve, then the default plan is not working and it is better to suspend advertising, because this way you will only drain the budget. Goals from the series "Get more applications at a minimum price", "Get sales from online sources", "Get targeted traffic to the site" will not lead you anywhere. The well-known "Smart" technique will help to specify them. Good goals sound like this: “We want to receive 50 calls a week. The cost of one call should not exceed 400 hryvnias ", "In the next 2 weeks we want to get 400 sales from the site with an advertising profitability of at least 140% ". Be sure to record KPIs to understand whether you are achieving your goals or not. You will definitely need to track: Number of leads; The cost of one ice. In addition, it is worth paying attention to: Traffic conversion rate; Cost for 1 transfer; Number of transitions.
Periodically, situations arise when Marina is told "there are not enough people, we need to increase the advertising." To correct the situation, Marina needs EL Salvador Mobile Number List to concentrate and analyze the volume of applications she has received in the past few months. After analyzing advertising campaigns, she realizes that with the current budget, she received 55-60 applications per month. So, one ice is worth 330-360 hryvnias. Now Maryna has a specific goal - to get conversions no more expensive than 350 hryvnias with a budget of up to 20,000 hryvnias. Stage 2. Campaign analysis It is necessary to analyze the campaigns in several planes: Traffic channels (social networks, search, banner); Campaign goals (coverage, conversion); Effectiveness in terms of keywords; Effectiveness in terms of types of KMS targeting
(Topics / types of classrooms / locations); Efficiency in terms of devices (mobile / desktop / tablet); Efficiency in terms of geography. In the current conditions, it makes sense to abandon media campaigns that are aimed at a wide audience (for example, if you use only social media or social media + broad interests in your targeting settings). As a rule, their effectiveness is low, and the effect is delayed and difficult to predict. The second candidate for reduction is promo / posts and videos on YouTube, which work exclusively to support the media. Exceptions can be made by big brands that know how to squeeze the result from such advertising. It is better for everyone else to abandon these methods of promotion in the current period. The 3rd aspect to pay attention to is broad, high-frequency keywords in the search network. It is not necessary to disable them, but it is worth analyzing.
Periodically, situations arise when Marina is told "there are not enough people, we need to increase the advertising." To correct the situation, Marina needs EL Salvador Mobile Number List to concentrate and analyze the volume of applications she has received in the past few months. After analyzing advertising campaigns, she realizes that with the current budget, she received 55-60 applications per month. So, one ice is worth 330-360 hryvnias. Now Maryna has a specific goal - to get conversions no more expensive than 350 hryvnias with a budget of up to 20,000 hryvnias. Stage 2. Campaign analysis It is necessary to analyze the campaigns in several planes: Traffic channels (social networks, search, banner); Campaign goals (coverage, conversion); Effectiveness in terms of keywords; Effectiveness in terms of types of KMS targeting
(Topics / types of classrooms / locations); Efficiency in terms of devices (mobile / desktop / tablet); Efficiency in terms of geography. In the current conditions, it makes sense to abandon media campaigns that are aimed at a wide audience (for example, if you use only social media or social media + broad interests in your targeting settings). As a rule, their effectiveness is low, and the effect is delayed and difficult to predict. The second candidate for reduction is promo / posts and videos on YouTube, which work exclusively to support the media. Exceptions can be made by big brands that know how to squeeze the result from such advertising. It is better for everyone else to abandon these methods of promotion in the current period. The 3rd aspect to pay attention to is broad, high-frequency keywords in the search network. It is not necessary to disable them, but it is worth analyzing.
